Tips For Marketing Your Affiliate Business
by Janice Sharman
Not all Home Business Entrepreneurs are experienced enough to
produce their own product, so most of us 'would-be-entrepreneurs'
become affiliates, marketing someone else’s products and
opportunities. That is nothing to be ashamed of. Lots of people
make a really great living doing it, and so can you.
Being a Work at Home Business Entrepreneur is not as easy as
it first appears. Don’t get me wrong, it is not that difficult
either. As the saying goes "anything is easy if you know
how". The BIG secret is learning "how to market"
on the Internet.
Internet Marketing is a little different to marketing offline.
You sell your online products and opportunities from an electronic
store called a website. When you open a store in a Mall or in
a busy town you can rely on walk-in trade who see your goods
through the shop window and want to buy. With a website store,
the concept is a little different. You have to take your store
or its products and place it where the people are likely to
be - traffic exchanges, safelists, search engines, electronic
magazines etc.
Selling your affiliate products should begin even before the
customer clicks on your affiliate link or the banner on your
web site. Don't only rely on placing a banner on your web site
with the hope that someone will click on. It may work a few
times but it is not the best way to produce good results. The
best results are achieved when the customer is already sold
on your product before he clicks on your affiliate link. Write
a good ad copy that does not obviously seem like you are selling
your product. Entice the customer to click on your link with
words that would make you want to buy the product, or join the
opportunity yourself.
Use the products you plan to promote yourself so you can market
them enthusiastically and do not be afraid to use testimonials
from enthusiastic customers. They work wonders!
Concentrate your efforts on choosing a few good affiliate programs
and marketing them effectively. Choose a program with products
or services that interest you. Do not be lured into signing
up for numerous affiliate programs in the hope that one of them
will make money. Choose wisely and try not to get involved in
selling things you know nothing about.
Don't try to sell heavy duty equipment if you know what HGV
stands for. Go with your passion, your enthusiasm will grab
your client by the nose and lead him/her to your affiliate link.
When you have chosen your affiliate company, build a site to
market the products and programs you've chosen. Choose a name
that is relevant to your affiliate program and the products
you plan to sell. If your site is built to sell craft items
then selling car parts on it is not a good idea. It would be
far better to include a short course on how to make craft items.
Keep your site relevant!
Read everything you can about your products and research them
thoroughly so you can answer all the questions you get asked
either by the people signing up under you or your customers.
Look around for other items to sell or give away that will enhance
the products or services you sell. If your main focus is affiliate
marketing you could include products and free gifts and e-books
that will help with marketing the products you sell.
Create a catchy signature to use each time you send out your
mail, you never know whose interest it might stimulate. Don’t
forget to include your affiliate links in all your outgoing
mail. Market, market and market your products some more. Think
about what your target audience is looking for and keep it in
mind always.
About the Author
Janice Sharman currently runs The Sure Profits Center. Get ALL
the Home Business Internet Marketing Information and Resources
You'll Ever Need to Profit on the Internet! Subscribe to her
'Secrets To Sure Profits' Newsletter at http://www.profits4sure.com. |
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